{"product_id":"icare-full-lumbar-roll","title":"Icare Full Lumbar Roll","description":"\u003cdiv style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; color: #333; line-height: 1.6;\"\u003e\n    \u003ch2 style=\"color: #2c3e50; border-bottom: 2px solid #eee; padding-bottom: 10px;\"\u003eiCare Lumbar Roll Cushion: Full-Circle Spinal Support \u0026amp; Postural Alignment\u003c\/h2\u003e\n    \n    \u003cdiv style=\"background-color: #E3F2FD; color: #1565C0; padding: 10px 15px; border-radius: 6px; font-weight: bold; margin-bottom: 20px; display: flex; align-items: center; border: 1px solid #BBDEFB;\"\u003e\n        \u003cspan style=\"font-size: 1.2em; margin-right: 10px;\"\u003e🚚\u003c\/span\u003e \n        AUSTRALIA-WIDE DELIVERY — Arrives in 3-5 Business Days\n    \u003c\/div\u003e\n\n    \u003cp style=\"margin-top: 15px;\"\u003e\n        The \u003cstrong\u003eiCare Lumbar Roll Cushion\u003c\/strong\u003e is a highly effective, anatomically designed support system engineered to preserve the natural curvature of your spine. By introducing targeted pressure to the lumbar region, this premium cushion actively mitigates muscle fatigue, localized tension, and seated lower back pain. Crafted from medical-grade, high-density foam, it serves as an excellent preventative and corrective aid to encourage correct posture and align the neck and back during long periods of sitting.\n    \u003c\/p\u003e\n\n    \u003cdiv style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 15px; margin: 20px 0;\"\u003e\n        \u003cdiv style=\"background: #f9f9f9; padding: 15px; border-radius: 8px; border-left: 4px solid #5da9ad;\"\u003e\n            \u003cstrong style=\"display: block; color: #5da9ad;\"\u003eAnatomical Curve Support\u003c\/strong\u003e\n            Precisely follows the spine's natural curvature to cradle the lower back, relieving structural strain on the lumbar vertebrae and spinal cord.\n        \u003c\/div\u003e\n        \u003cdiv style=\"background: #f9f9f9; padding: 15px; border-radius: 8px; border-left: 4px solid #5da9ad;\"\u003e\n            \u003cstrong style=\"display: block; color: #5da9ad;\"\u003eHigh-Density Shape Retention\u003c\/strong\u003e\n            Constructed from premium high-density material that offers robust, resilient counter-pressure and retains its original ergonomic shape even after extended use.\n        \u003c\/div\u003e\n        \u003cdiv style=\"background: #f9f9f9; padding: 15px; border-radius: 8px; border-left: 4px solid #5da9ad;\"\u003e\n            \u003cstrong style=\"display: block; color: #5da9ad;\"\u003eActive Postural Correction\u003c\/strong\u003e\n            Encourages proper pelvis tilting and upright thoracic alignment, helping to eliminate slouching and reducing secondary neck and shoulder tension.\n        \u003c\/div\u003e\n        \u003cdiv style=\"background: #f9f9f9; padding: 15px; border-radius: 8px; border-left: 4px solid #5da9ad;\"\u003e\n            \u003cstrong style=\"display: block; color: #5da9ad;\"\u003eUltra-Portable Utility\u003c\/strong\u003e\n            The compact, lightweight cylinder profile is perfectly sized to transport effortlessly between office chairs, car seats, and home recliners.\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003chr style=\"border: 0; border-top: 1px solid #eee; margin: 30px 0;\"\u003e\n\n    \u003ch3 style=\"color: #2c3e50;\"\u003eEveryday Benefits \u0026amp; Clinical Features\u003c\/h3\u003e\n    \u003cul style=\"padding-left: 20px;\"\u003e\n        \u003cli\u003e\n\u003cstrong\u003eTargeted Cylinder Prototyping:\u003c\/strong\u003e The full-roll design fits neatly into the small of the back, making it highly customizable to individual seating depths.\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eInfection Control \u0026amp; Hygiene:\u003c\/strong\u003e Equipped with a premium zip-off, fully machine-washable fabric cover that simplifies cleaning and ensures long-term freshness.\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eVersatile Professional Use:\u003c\/strong\u003e An ideal preventative health choice for deskbound office workers, commercial drivers, students, and individuals recovering from back strain.\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eAll-Day Pressure Relief:\u003c\/strong\u003e Distributes upper body weight evenly across the lower back to alleviate deep muscle fatigue during extended stationary tasks.\u003c\/li\u003e\n    \u003c\/ul\u003e\n\n    \u003chr style=\"border: 0; border-top: 1px solid #eee; margin: 30px 0;\"\u003e\n\n    \u003ch3 style=\"color: #2c3e50; margin-top: 30px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n    \u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 10px; font-size: 0.9em;\"\u003e\n        \u003cthead\u003e\n            \u003ctr style=\"background-color: #f2f2f2;\"\u003e\n                \u003cth style=\"border: 1px solid #ddd; padding: 10px; text-align: left;\"\u003eSpecification\u003c\/th\u003e\n                \u003cth style=\"border: 1px solid #ddd; padding: 10px; text-align: center;\"\u003eDetails\u003c\/th\u003e\n            \u003c\/tr\u003e\n        \u003c\/thead\u003e\n        \u003ctbody\u003e\n            \u003ctr\u003e\n                \u003ctd style=\"border: 1px solid #ddd; padding: 10px; font-weight: bold;\"\u003eCushion Style\u003c\/td\u003e\n                \u003ctd style=\"border: 1px solid #ddd; padding: 10px; text-align: center;\"\u003eFull Lumbar Roll (Cylinder)\u003c\/td\u003e\n            \u003c\/tr\u003e\n            \u003ctr\u003e\n                \u003ctd style=\"border: 1px solid #ddd; padding: 10px; font-weight: bold;\"\u003eDimensions (L x W x H)\u003c\/td\u003e\n                \u003ctd style=\"border: 1px solid #ddd; padding: 10px; text-align: center;\"\u003e30 cm x 10 cm x 10 cm\u003c\/td\u003e\n            \u003c\/tr\u003e\n            \u003ctr\u003e\n                \u003ctd style=\"border: 1px solid #ddd; padding: 10px; font-weight: bold;\"\u003eCore Material\u003c\/td\u003e\n                \u003ctd style=\"border: 1px solid #ddd; padding: 10px; text-align: center;\"\u003ePremium High-Density Orthopaedic Foam\u003c\/td\u003e\n            \u003c\/tr\u003e\n            \u003ctr\u003e\n                \u003ctd style=\"border: 1px solid #ddd; padding: 10px; font-weight: bold;\"\u003eCover Type\u003c\/td\u003e\n                \u003ctd style=\"border: 1px solid #ddd; padding: 10px; text-align: center;\"\u003eZip-off, Removable \u0026amp; Machine Washable\u003c\/td\u003e\n            \u003c\/tr\u003e\n            \u003ctr\u003e\n                \u003ctd style=\"border: 1px solid #ddd; padding: 10px; font-weight: bold;\"\u003ePrimary Function\u003c\/td\u003e\n                \u003ctd style=\"border: 1px solid #ddd; padding: 10px; text-align: center;\"\u003ePostural Correction \u0026amp; Lumbar Pressure Relief\u003c\/td\u003e\n            \u003c\/tr\u003e\n        \u003c\/tbody\u003e\n    \u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"margin: 30px 0; padding: 25px; background-color: #FFFDE7; border: 1px solid #FFE082; border-radius: 12px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; box-shadow: 0 4px 10px rgba(0,0,0,0.05);\"\u003e\n    \u003cdiv style=\"text-align: center; margin-bottom: 20px;\"\u003e\n        \u003ch3 style=\"margin: 0; font-size: 1.5em; color: #1565C0; letter-spacing: 0.5px;\"\u003e💰 OUR PRICE PROMISE\u003c\/h3\u003e\n        \u003cp style=\"margin: 10px 0 0; font-style: italic; color: #1976D2; font-weight: 500;\"\u003e\n            \"Providing \u003cstrong\u003eAffordable Independence\u003c\/strong\u003e is our ultimate goal.\"\n        \u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"line-height: 1.6; font-size: 1.05em; color: #2c3e50;\"\u003e\n        \u003cp style=\"margin-bottom: 20px; text-align: center; font-weight: bold; color: #0D47A1;\"\u003e\n            We guarantee that \u003cspan style=\"text-decoration: underline;\"\u003eno one beats us on price\u003c\/span\u003e in Australia.\n        \u003c\/p\u003e\n        \u003cdiv style=\"display: grid; gap: 15px;\"\u003e\n            \u003cdiv style=\"background-color: #E3F2FD; padding: 18px; border-radius: 8px; border: 1px solid #BBDEFB;\"\u003e\n                \u003cstrong style=\"color: #1565C0; font-size: 1.1em;\"\u003e⭐ 5% PRICE BEAT:\u003c\/strong\u003e\u003cbr\u003e\n                \u003cspan style=\"color: #1976D2;\"\u003eFind a lower quote for an iCare Lumbar Roll? Bring it to us—we will \u003cstrong\u003ematch it and take an extra 5% off\u003c\/strong\u003e (as long as it’s above our cost price).\u003c\/span\u003e\n            \u003c\/div\u003e\n            \u003cdiv style=\"background-color: #E3F2FD; padding: 18px; border-radius: 8px; border: 1px solid #BBDEFB;\"\u003e\n                \u003cstrong style=\"color: #1565C0; font-size: 1.1em;\"\u003e🤝 HARDSHIP SUPPORT:\u003c\/strong\u003e\u003cbr\u003e\n                \u003cspan style=\"color: #1976D2;\"\u003eIf you are facing financial difficulty or navigating NDIS\/Aged Care funding, please visit our Ravenhall showroom. We are dedicated to ensuring essential orthopaedic and posture care solutions remain accessible to all Australians.\u003c\/span\u003e\n            \u003c\/div\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"margin-top: 25px; padding-top: 20px; border-top: 1px dashed #BDBDBD; text-align: center; font-size: 0.95em; color: #455A64;\"\u003e\n        \u003cp style=\"margin: 5px 0;\"\u003e🏠 Visit our showroom: \u003cstrong\u003eUnit 4, 109 Eucumbene Dr, Ravenhall, VIC\u003c\/strong\u003e\u003c\/p\u003e\n        \u003cp style=\"margin: 5px 0;\"\u003e📞 Call for a deal: \u003cstrong\u003e\u003ca href=\"tel:0468885598\" style=\"color: #1565C0; text-decoration: none; font-weight: bold;\"\u003e0468 885 598\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Icare","offers":[{"title":"Default Title","offer_id":47691138433187,"sku":"IC169","price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/9922\/2179\/files\/1226_SupportA_Full_Lumbar1.webp?v=1779424092","url":"https:\/\/directmobility.com.au\/products\/icare-full-lumbar-roll","provider":"directmobility","version":"1.0","type":"link"}